RetailRoot
RetailRoot gives farms and producers their own direct-sales stack: a branded ordering app, subscription boxes with flexible delivery cadence, and on-farm or kiosk point-of-sale integrated with customer loyalty. The platform includes delivery-route planning and origin-story product pages so customers understand who grows their food.
The problem
Small farms and producer-run direct-sales businesses today manage customer orders by phone, email, or social media, then hand-write packing lists and organize deliveries manually. Farms that sell through online marketplaces pay commission fees and lose access to customer data and email addresses. Delivery routes are inefficient, wasting time and fuel. Many operators have little visibility into which customers return regularly or risk leaving for competitors. When a business grows to a second location or customers demand subscription boxes, these manual processes become unmanageable, and the farm operator faces a choice: build systems in-house or surrender control to a marketplace.
The product
RetailRoot is a direct-sales platform that gives farms their own e-commerce stack without dependence on marketplaces. Customers can browse a catalogue with origin stories showing who grew each item, build and manage subscription boxes with flexible delivery cadence, pause when needed, and track loyalty points earned at physical shops or online. Behind the scenes, the farm operates a point-of-sale system that stays in sync with web inventory, plans efficient delivery routes to customer addresses, and accesses admin tools to manage orders, users, and stock. Farmers and farm-shop managers receive automated packing lists, understand their customer base through the loyalty and ordering data, and integrate with their accounting systems and email communications.
What it does
Catalogue & storefront
The product catalogue, seasonal availability, stock tracking, origin stories for each item, and admin tools to manage them.
Checkout & payments
Shopping cart, payment service provider integration, automated order-confirmation emails, VAT calculation for EU rules, and invoicing.
Subscription boxes
A box builder lets customers choose contents, with flexible delivery cadence (weekly, fortnightly, pause when needed), product substitutions, and automated packing lists for the farm.
Delivery zones & routes
Delivery zones, time slots, and route optimisation via a mapping API so drivers take efficient paths to customer sites.
POS & kiosk
On-farm or shop point-of-sale with barcode and QR scanning, printed receipts, and real-time stock synchronisation with the web shop.
Loyalty
A loyalty scheme where customers earn and redeem points, tracked and redeemed via QR code at the shop or online.
Problems it solves
- Orders arrive by message or phone, then someone manually writes packing lists by hand.
- Selling through a marketplace means paying commission and getting no access to customer data or email addresses.
- Delivery routes are planned by hand, wasting time and fuel on inefficient journeys.
- No visibility into which customers are loyal, repeat buyers, or likely to churn.
Standards it follows
- EU e-invoicing directive for B2B sales.
Built to order by Gyrus Tech Labs. Every project starts with a short discovery so the product fits how your operation really runs. EU-hosted, with the source code and documentation in your accounts.